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CRM / Email Marketing Executive
This job has expired, and cannot be applied for.
- Posted By: i4 Recruitment Account
- Address:
- Date Posted: 30th Jul 2010
- Salary: £ Competitive + Benefits
- Location: London Ec
- Reference Code: i4JMONE000692
- Views Since Posting: 212
- Full Description:
CRM / Email Marketing Executive
London
£ Competitive
Our client is one of Europe\'s largest online payments systems & among the world\'s leading eWallet providers with over twelve million account holders. The simple eWallet enables customers to make online payments conveniently, securely & send & receive money transfers cost-effectively simply by their email address. Our clients’ worldwide payment network offers businesses access to over 80 payment options in over 200 countries through just one integration. More than 60,000 merchants use their payments service, including global partners such as eBay, Skype & Thomas Cook.
Reporting into the Head of Marketing & PR, this role will take responsibility for the implementation of the email marketing plan, striving to improve overall email marketing communications and to set-up a clear segmentation and communication for the company’s more than 13 million customers. The position is based in the City of London and provides a fantastic opportunity to make your mark with the currently fastest-growing private-equity owned company in the UK that is moving to the next stage of its global development.
CRM / Email Marketing Executive Responsibilities:
• Segment customer base and derive a communication and retention plan
• Implement email marketing calendar via Responsys including monthly emails for various segments within the business
• Project manage and co-ordinate activities with through devising project plans to pull together email marketing activity working with all key internal and external stakeholders ensuring all campaigns are customer-centric and are delivered within timescales
• Deliver high-impact email marketing campaigns with focus on improving open rates, click through, conversion and decrease churn rate. Clear revenue targets will be set and trackable
• Creating, proofing and launching campaigns in email software
• Managing internal communication to relevant stakeholders including campaign launches and reporting on key KPI’s with analysis/recommendations for driving revenue
• Implement a/b testing strategy in current email programme and use learning’s for future campaigns
• Take ownership for implementation of enhancements within email marketing strategy including testing, cross-selling, dynamic content, new welcome activation programme
• Assist with the roll-out of all re-brand activities across all channels
• Demonstrate and advocate best practice on email marketing, communications and CRM
CRM / Email Marketing Executive Key Skills:
Essential
• Degree educated
• Email marketing/database marketing experience
• Proven project management experience
• Attention to detail
• Ability to influence across all levels and work as part of a team
• Commercially minded
• Analysis/reporting skills/Organisation/Planning
Desirable
• CIM/IDM qualified
• Ability to speak a European language
• Experience of working with email marketing software
To apply please send your CV to: apply@i4jobs.co.uk
London
£ Competitive
Our client is one of Europe\'s largest online payments systems & among the world\'s leading eWallet providers with over twelve million account holders. The simple eWallet enables customers to make online payments conveniently, securely & send & receive money transfers cost-effectively simply by their email address. Our clients’ worldwide payment network offers businesses access to over 80 payment options in over 200 countries through just one integration. More than 60,000 merchants use their payments service, including global partners such as eBay, Skype & Thomas Cook.
Reporting into the Head of Marketing & PR, this role will take responsibility for the implementation of the email marketing plan, striving to improve overall email marketing communications and to set-up a clear segmentation and communication for the company’s more than 13 million customers. The position is based in the City of London and provides a fantastic opportunity to make your mark with the currently fastest-growing private-equity owned company in the UK that is moving to the next stage of its global development.
CRM / Email Marketing Executive Responsibilities:
• Segment customer base and derive a communication and retention plan
• Implement email marketing calendar via Responsys including monthly emails for various segments within the business
• Project manage and co-ordinate activities with through devising project plans to pull together email marketing activity working with all key internal and external stakeholders ensuring all campaigns are customer-centric and are delivered within timescales
• Deliver high-impact email marketing campaigns with focus on improving open rates, click through, conversion and decrease churn rate. Clear revenue targets will be set and trackable
• Creating, proofing and launching campaigns in email software
• Managing internal communication to relevant stakeholders including campaign launches and reporting on key KPI’s with analysis/recommendations for driving revenue
• Implement a/b testing strategy in current email programme and use learning’s for future campaigns
• Take ownership for implementation of enhancements within email marketing strategy including testing, cross-selling, dynamic content, new welcome activation programme
• Assist with the roll-out of all re-brand activities across all channels
• Demonstrate and advocate best practice on email marketing, communications and CRM
CRM / Email Marketing Executive Key Skills:
Essential
• Degree educated
• Email marketing/database marketing experience
• Proven project management experience
• Attention to detail
• Ability to influence across all levels and work as part of a team
• Commercially minded
• Analysis/reporting skills/Organisation/Planning
Desirable
• CIM/IDM qualified
• Ability to speak a European language
• Experience of working with email marketing software
To apply please send your CV to: apply@i4jobs.co.uk
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